The public’s positive perceptions about the impact that chambers of commerce have on the prosperity of their communities is immense, yet not often quantified at scale. In this landmark research, the Association of Chamber of Commerce Executives (ACCE), in partnership with The Harris Poll, explores U.S. adults’ perceptions of their local chamber of commerce, the role chambers play in their communities, and the value of chamber membership to businesses.
Key Findings
Chambers are Trusted: 81% of U.S. adults agree that their local chamber is a trusted resource and partner for businesses. 90% feel that their local chamber has an impact on growing the local economy.
Chamber Membership Strengthens a Business’s Reputation: 64% of adults who are familiar with their local chamber are more likely to purchase goods and services for a business that they know is a member of their local chamber. 63% of these adults are more likely to recommend that business to someone else.
Chambers Serve Businesses and Communities: 76% of U.S. adults agree that local chambers are stewards of a strong local economy. 74% believe local chambers create jobs and promote local community development. 72% believe local chambers play a key role in addressing community challenges.
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